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"Market Research Analyst"

Job Description - Part 1

Basic Job Description:

Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.

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Duties / Tasks	Activities	Skills	Abilities	Knowledge / Experience

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Job Duties and Tasks for: "Market Research Analyst"

1) Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

2) Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

3) Measure and assess customer and employee satisfaction.

4) Forecast and track marketing and sales trends, analyzing collected data.

5) Seek and provide information to help companies determine their position in the marketplace.

6) Measure the effectiveness of marketing, advertising, and communications programs and strategies.

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7) Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

8) Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

9) Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

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10) Monitor industry statistics and follow trends in trade literature.

11) Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data.

12) Develop and implement procedures for identifying advertising needs.

13) Direct trained survey interviewers.