Basic Job Description:
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
1) Demonstrate and explain products, methods, or services in order to persuade customers to purchase products or utilize services.
2) Identify interested and qualified customers in order to provide them with additional information.
3) Keep areas neat while working, and return items to correct locations following demonstrations.
4) Practice demonstrations to ensure that they will run smoothly.
5) Prepare and alter presentation contents to target specific audiences.
6) Provide product information, using lectures, films, charts, and/or slide shows.
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7) Provide product samples, coupons, informational brochures, and other incentives to persuade people to buy products.
8) Record and report demonstration-related information such as the number of questions asked by the audience and the number of coupons distributed.
9) Research and investigate products to be presented to prepare for demonstrations.
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10) Sell products being promoted, and keep records of sales.
11) Set up and arrange displays and demonstration areas to attract the attention of prospective customers.
12) Train demonstrators to present a company's products or services.
13) Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
14) Work as part of a team of demonstrators to accommodate large crowds.
15) Write articles and pamphlets about products.
16) Stock shelves with products.
17) Suggest specific product purchases to meet customers' needs.
18) Transport, assemble, and disassemble materials used in presentations.
19) Visit trade shows, stores, community organizations, and other venues to demonstrate products or services, and to answer questions from potential customers.
20) Collect fees or accept donations.
21) Contact businesses and civic establishments to arrange to exhibit and sell merchandise.
22) Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, and customers.
23) Give tours of plants where specific products are made.
24) Instruct customers in alteration of products.
25) Learn about competitors' products and consumers' interests and concerns in order to answer questions and provide more complete information.
26) Recommend product or service improvements to employers.
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Holland / RIASEC Career Code: E-R-S SOC: 41-9011.00