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"Search Marketing Strategist"
Job Description - Part 1 - Duties and Tasks

Basic Job Description:

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Part 1
Duties / Tasks
Part 2
Activities
Part 3
Skills
Part 4
Abilities
Part 5
Knowledge

 

Job Duties and Tasks for: "Search Marketing Strategist"

1) Resolve product availability problems in collaboration with customer service staff.

2) Participate in the development of online marketing strategy.

 

3) Implement online customer service processes to ensure positive and consistent user experiences.

4) Conduct financial modeling for online marketing programs or Web site revenue forecasting.

5) Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.

 

6) Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.

7) Assist in the evaluation or negotiation of contracts with vendors or online partners.

8) Propose online or multiple-sales-channel campaigns to marketing executives.

9) Assist in the development of online transactional or security policies.

10) Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.

11) Define product requirements based on market research analysis in collaboration with design and engineering staff.

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12) Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

13) Identify and develop commercial or technical specifications to promote transactional web site functionality, including usability, pricing, checkout, or data security.

14) Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).

 

15) Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current and accurate.

16) Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.

17) Communicate and collaborate with merchants, webmasters, bloggers, or online editors to place sales-oriented hyperlinks in high-traffic locations.

18) Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.

19) Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

20) Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

21) Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks.

22) Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format.

Job Description for "Search Marketing Strategist" continued here...

Part 1
Duties / Tasks
Part 2
Activities
Part 3
Skills
Part 4
Abilities
Part 5
Knowledge


"Search Marketing Strategist"   Holland / RIASEC Career Code:  NA        SOC:  15-1199.10


 

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