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"Market Research Analysts and Marketing Specialist"
Job Description - Part 1 - Duties and Tasks

Basic Job Description:

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Part 1
Duties / Tasks
Part 2
Activities
Part 3
Skills
Part 4
Abilities
Part 5
Knowledge

Job Duties and Tasks for: "Market Research Analysts and Marketing Specialist"

1) Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

2) Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

3) Measure and assess customer and employee satisfaction.

4) Forecast and track marketing and sales trends, analyzing collected data.

5) Seek and provide information to help companies determine their position in the marketplace.

6) Measure the effectiveness of marketing, advertising, and communications programs and strategies.

7) Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

8) Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

9) Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

 

 

11) Develop and implement procedures for identifying advertising needs.

12) Direct trained survey interviewers.


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Job Description for "Market Research Analysts and Marketing Specialist" continued here...

Part 1
Duties / Tasks
Part 2
Activities
Part 3
Skills
Part 4
Abilities
Part 5
Knowledge



 

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Holland / RIASEC Career Code:  NA        SOC:  13-1161.00